WhatsApp Business API and Automation Pricing in Pakistan
Save 2 months
on 12-month billing
Compare WAB2C subscriptions, multi-month savings and separate WhatsApp messaging charges.
6 months: pay 5 · 12 months: pay 10
Growth is the primary WAB2C operating plan from PKR 13,500/month.
Starter remains available as a limited evaluation route. WhatsApp messaging charges are separate and depend on message category and provider route.
Pricing last verified: September 2026
How WhatsApp Business API pricing works
WAB2C Subscription
Covers the inbox, automation, bots, agents, AI, API and integrations included in the selected plan.
WhatsApp Message Charges
Separate Meta or provider charges apply to marketing, utility and authentication messages, plus Service messages from October 1, 2026.
Free Trial
7 days full platform access — test before you commit
Full platform access to explore
What you can explore
Store, segment & manage your 50 trial contacts
Organise conversations with labels and contact groups
Build 1 bot flow — no code required
Bring your own API key — connect OpenAI or Gemini
Search across all conversation history
Track basic message and conversation metrics
Starter
A limited evaluation route for smaller operating requirements
Billed monthly
Evaluation and limited-volume use
Growth
The primary operating plan for growing businesses
Billed monthly
Growing teams and ecommerce operations
Pro
For scaling teams and high-volume businesses
Billed monthly
High Volume Businesses
Enterprise
For banks, retail chains and large organisations
Billed monthly
Banks, Retail Chains & Enterprises
Custom
Tailored for large enterprises and special projects
Tailored for your requirements
How WhatsApp Business API costs are calculated in Pakistan
The total cost has two parts: a WAB2C platform subscription starting at PKR 5,500 per month, plus separate WhatsApp messaging or provider charges. Marketing, utility and authentication messages are charged according to their category and provider route. From October 1, 2026, Service messages are also charged per delivered business reply after the first 1,000 Service messages per registered business phone number each month.
WAB2C subscriptions are billed in PKR. You can choose standard monthly billing, six-month billing with one month free, or annual billing with two months free. The pricing cards show the normal monthly price first and the effective monthly amount for longer terms as secondary information.
AI or model usage depends on the selected plan and configured provider. Optional onboarding, custom integrations, taxes, currency conversion and provider-route charges are shown separately where they apply. Review the 2026 pricing update, the Provider Disclosure, or pricing FAQs before budgeting.
Account & Contacts
Messaging & Conversations
Team Inbox & Collaboration
Automation & Chatbots
AI Features
E-commerce & Integrations
Analytics & Reporting
Support & SLA
WhatsApp Message Charges — Pakistan
1st October Price Update: these Pakistan rates apply to all old and new accounts from October 1, 2026.
Source: WAB2C Pakistan Pricing Guide 2026 · META Official Docs
Marketing
Promotions & campaigns
Via BSP
PKR 15
Utility
Order & payment updates
Via BSP
PKR 5
Authentication
OTP & verification
Via BSP
PKR 5
Service
After 1,000 / number / month
Via BSP
PKR 5
* Pay via Self converts Meta's USD card charge at PKR 277.1214/USD, the latest available SBP rate dated September 29, 2026. Your card issuer's settlement rate and applicable taxes may differ.
How the 1st October Price Update works
- A customer message opens or resets the 24-hour customer-service window.
- Each business reply delivered inside that window counts as one Service message; the incoming customer message is not the charged outbound message.
- The first 1,000 Service messages per registered business phone number each calendar month are covered. After that: USD 0.015 per delivered message via META Direct, or PKR 5 through the WAB2C partner BSP route.
Example: 1,600 delivered Service replies in a month = 600 billable replies = USD 9 at the META list rate, or PKR 3,000 via the partner BSP route.
Move the sliders below to estimate your monthly message cost.
Via WAB2C BSP Network Partners — Fixed PKR
PKR 0
estimated per month
Zero hidden charges
Adjust sliders to get a quote1st October Price Update: all old and new Pakistan accounts use these rates from October 1, 2026. The first 1,000 Service messages per registered business phone number each month are covered. Full guide →
About these charges: WAB2C platform subscriptions do not include WhatsApp message charges. These are billed separately — either via your BSP credit line (fixed PKR, no hidden markup) or directly through META (USD, with bank/tax/forex additions). WAB2C does not add a top-up markup on credits. Full pricing guide with interactive calculator →
Which Message Type Applies to Your Business?
Know your message category before you budget. The difference is up to 7x in cost.
Marketing Messages
- Special offers & sale alerts
- New product announcements
- Festive campaigns
- Promotional broadcasts
Highest charge — use for high-value campaigns only.
Utility Messages
- Order confirmations
- Shipping & delivery updates
- Payment alerts
- Appointment reminders
Transactional — safe to send at scale.
Authentication Messages
- OTP codes
- Login verification
- Password resets
- Registration confirmation
Fixed rate — essential for secure platforms.
Service Messages
- Customer-initiated replies
- Support conversations
- Query responses
- Helpdesk chats
Charged per delivered business reply after the first 1,000 per registered business phone number each month.
Pay in Pakistan — All Local Methods
No USD. No international card required. No forex fees.
Bank Transfer
Direct PKR transfer
JazzCash
Mobile wallet
Easypaisa
Mobile wallet
Raast
Instant transfer
Credit/Debit Card
Visa & Mastercard
Why WAB2C?
A platform that makes your team faster, your bots smarter, your customers happier.
Your Team, Supercharged
One inbox. Every conversation. Full context — always.
- Shared inbox for the whole team
- Assign chats, set priorities, track SLA
- Supervisor view + agent scorecards
Bots That Actually Work
24/7 automation. Zero missed messages. Smooth handoff.
- AI bots handle queries round the clock
- Hand off to agents at the right moment
- Build flows visually — no code needed
More Sales. Less Cost.
Every conversation is a revenue opportunity.
- Abandoned cart recovery on WhatsApp
- Segment customers, send the right offer
- Track every campaign to the last rupee
Open 24/7. Even on Eid.
Your WhatsApp never sleeps. Neither does your business.
- Bots cover after-hours automatically
- Scheduled broadcasts fire on your timeline
- Away messages + smart re-routing built-in
Made for Pakistan
We understand how Pakistani businesses actually work.
- PKR billing — JazzCash, Easypaisa, Raast
- Local support team, Urdu-ready
- From karyana stores to bank branches
Zero Fluff. Real Results.
Every feature earns its place. Nothing padded.
- Green Tick guidance — we handle the paperwork
- API + WhatsApp App on same number
- 99.9% uptime SLA on Pro & Enterprise
Pay in PKR. No Dollar Headaches.
WAB2C gives you two simple paths — both work without an international credit card.
WAB2C CreditLine
Recommended — Fixed PKR, no surprises
- Pay in PKR — no USD, no forex
- Fixed rates through our partner BSP network
- Prepaid or postpaid — your choice
- Zero hidden markup from WAB2C
PaySelf — Pay META Directly
USD billed by Meta — extras apply
- Needs an international credit card
- Rate fluctuates with USD/PKR each month
- Bank fees (2–3%) + FBR taxes on top
- WAB2C subscription stays unchanged
Pricing FAQs
5 Things Competitors Simply Don't Offer
01 · Your AI. Your Budget.
Connect Claude, Gemini, OpenAI or DeepSeek
Each AI handles a different task — support, sales, order updates. Set per-AI spending limits so your AI costs never spiral.
- Configure each AI for a specific operation
- Individual monthly spending caps per model
- Hot-swap providers without rebuilding flows
02 · Comprehensive Chat Hub
Every conversation, perfectly organised
Smart filters, status tabs, quick replies, spam monitoring, and one-click agent transfer — full context always passed along.
- Filter by label, agent, date, or status
- Spam monitor protects your number health
- Transfer chats with full context intact
03 · Product Catalogue in Flows
Sell inside WhatsApp without templates
Show products, prices and items directly inside bot flows — no template required. Customers browse and order without leaving the chat.
- Serve transactional updates at PKR 5 via BSP
- vs marketing templates at PKR 15 — about 67% lower
- No link-out. No abandoned cart.
04 · Google Sheets Integration
1-click connect. Data fills itself.
Authorise once and every lead, contact opt-in, and order detail lands in your spreadsheet automatically. No Zapier. No developer.
- Leads captured from bot flows
- Contact data on opt-in
- Order details on every purchase
05 · Extensive Reports & Exports
Data your team can act on
Conversation volume, agent response times, campaign delivery, bot drop-off — all in one place. Export CSV or PDF in one click.
- Bot analytics — see where users drop off
- Agent performance & SLA compliance
- One-click CSV / PDF export
Connect Claude, Gemini, OpenAI or DeepSeek
Each AI handles a different task — support, sales, order updates. Set per-AI spending limits so your AI costs never spiral.
- Configure each AI for a specific operation
- Individual monthly spending caps per model
- Hot-swap providers without rebuilding flows
Features That Are Coming Next
Already on WAB2C? These are yours — free — the moment they go live. No extra plan. No migration.
WhatsApp Calling
Voice calls directly inside your WAB2C inbox — handle support, close sales, and follow-up without switching apps. Recordings and transcripts included.
Free for all active subscribers on launch day
MCP Service
Connect your AI to external tools — databases, APIs, and business systems — through Model Context Protocol. Let your bots take real actions, not just answer questions.
Available on Growth, Pro & Enterprise plans
WhatsApp Groups
Manage and broadcast to WhatsApp Groups from your WAB2C dashboard — community announcements, VIP customer groups, and interest-based segments all in one place.
Included in Pro & Enterprise plans
Subscribe to any paid plan today and you'll receive these features automatically when they launch — at no extra charge.
Start Your 7-Day Free Trial Today
Register on our waiting list — takes 2 minutes and unlocks 7 days of full platform access.
PKR 1,000 one-time Setup, Registration & Onboarding Fee · 6 months = 1 free · 12 months = 2 free
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