Template Management
Design rich-text WhatsApp message templates with dynamic fields and media attachments, submit for Meta approval, organize by language and category, and track performance analytics. Templates are the foundation of all WhatsApp outbound communication in WAB2C.
Template Overview
WhatsApp requires all outbound business-initiated messages to use pre-approved templates. WAB2C provides a complete template management system that lets you create, submit, track, and optimize your templates.
Screenshot 1 - Template Management Dashboard
Template list view showing template names, categories, languages, approval status, usage count, and action buttons for editing and previewing.
Key Capabilities
Custom Template Creation
Design rich-text templates using dynamic fields and media attachments. Track usage limits (e.g., 7 / 1000 templates used).
WhatsApp Approval Workflow
Submit templates directly for Meta review and monitor approval status in real-time.
Multilingual and Categorized
Organize templates by language and purpose (Order Updates, Reminders, Promotions).
Performance Analytics
Measure open rates, click-throughs, and usage stats for each template.
Creating Templates
Templates are designed using a visual editor that supports header text/media, body text with dynamic variables, footer text, and interactive buttons.
Screenshot 2 - Template Creation Form
Template editor showing template name, category selection, language picker, header (text/image/document/video), body text area with variable insertion, footer field, and button configuration.
Template Components
| Component | Description | Required |
|---|---|---|
| Header | Text, image, document, or video displayed at the top | Optional |
| Body | Main message text with support for dynamic variables | Yes |
| Footer | Additional info or closing note at the bottom | Optional |
| Buttons | Reply buttons, call-to-action URLs, or phone number buttons | Optional |
Dynamic Fields and Variables
Templates support dynamic variables (placeholders) that are personalized for each recipient when the message is sent. Variables are denoted using double curly braces or numbered placeholders.
Screenshot 3 - Dynamic Variables in Template Editor
Template body text area showing {{1}}, {{2}}, {{3}} variable placeholders with the live preview panel showing how variables are replaced.
Variable Usage: When sending campaigns or using bots, these variables are replaced with actual contact data using merge fields. The @ mention system lets you map variables to contact fields like first name, email, phone, and company. See the Campaign Manager guide for details on using merge fields.
Meta Approval Workflow
All WhatsApp message templates must be approved by Meta before they can be used. WAB2C integrates directly with Meta WhatsApp Cloud API for seamless template submission and status tracking.
Pending
Template submitted and awaiting Meta review
Approved
Template approved and ready to use in campaigns and bots
Rejected
Template did not pass review - modify and resubmit
Categories and Languages
Organize templates by category and language for efficient management across different use cases and regions.
Template Categories
Supported Languages
Create templates in multiple languages to reach diverse audiences. Each template can be assigned a specific language code.
Performance Analytics
Track how your templates perform across campaigns, bots, and individual sends.
Screenshot 4 - Template Performance Analytics
Analytics dashboard showing template usage count, delivery rates, open rates, click-through rates, and per-template performance comparison charts.
Usage Count
How many times each template has been sent
Delivery Rate
Percentage of messages successfully delivered
Open Rate
Percentage of delivered messages that were read
Click-Through Rate
Engagement with template buttons and CTAs
Template Moderation
If a template is rejected by Meta, you can modify the content and resubmit with improvements. WAB2C provides the rejection reason to help you fix issues quickly.
Review Rejection Reason
Check the rejection reason provided by Meta in the template status column.
Modify Template Content
Edit the template text, variables, or media to address the rejection reason.
Resubmit for Approval
Submit the modified template for Meta review again.