DEWA Foundation, a leading special needs organization in Karachi, transformed their Ramadan 2025 fundraising using WAB2C's WhatsApp Business API - engaging 25,000+ donors for disability education, rehabilitation, and vocational training. Now they're gearing up to make Ramadan 2026 even bigger.
Raised in 2025
Donors Engaged
Message Open Rate
Students Supported
DEWA Foundation aims to DOUBLE their collection in Ramadan 2026 - targeting Rs 16 Crore to support 1,500+ special needs students.
Learning & Disability School
Inclusive education for children with various disabilities
School for Hearing Impaired
Specialized education with sign language instruction
Intermediate & Degree College
Higher education for students with disabilities
Holistic Rehabilitation Center
Physical and occupational therapy programs
CIT & Vocational Institute
Job-ready skills training and placement
SahulatKar Programme
Job placement in KFC, Bank Islami, Bank Al Baraka
DEWA Foundation provides education and rehabilitation for over 920 students with disabilities. Despite recognition from the President of Pakistan and UN Assembly, traditional fundraising methods were failing to reach the modern donor base needed to expand their programs.
DEWA Foundation implemented a comprehensive 4-phase Ramadan 2025 campaign strategy using WAB2C's WhatsApp Business API, focusing on emotional storytelling and tangible impact metrics:
Segmented 25,000+ donors by interest area (education, rehabilitation, vocational), giving history, and preferred communication frequency.
Sent targeted campaigns with student success stories, therapy session sponsorships, and Eid Joy package appeals.
AI-powered chatbot to calculate Zakat, explain sponsorship options, and guide donors through the giving process.
Instant donation confirmations with tax receipts, impact statements, and student progress updates.
Total Raised (185% of target)
Message Open Rate
Conversion Rate
WAB2C Investment
Rs 1.2 Lakh
Campaign Costs
Rs 80,000
Total Cost
Rs 2 Lakh
ROI
3,900%
WAB2C transformed how we connect with our donors. For the first time, supporters could see the direct impact of their Zakat - a hearing aid for a child, a wheelchair for a student, a scholarship for higher education. The personal connection through WhatsApp made donors feel like partners in our mission, not just contributors. We're now planning to double our impact in Ramadan 2026!
Rizwan Ahmad Lodhi
CEO, DEWA Foundation
Building on the success of 2025, DEWA Foundation is preparing an even more ambitious campaign for Ramadan 2026 - with WAB2C powering their communication strategy.
Fundraising Target
Double the 2025 collection
Donors to Engage
Expand donor base by 2x
Students to Support
Increase enrollment capacity
Corporate Partners
New CSR partnerships
Videos and photos of students achieving milestones had 3x higher engagement than text-only appeals. Show the transformation donors make possible.
Donors who supported hearing aids wanted updates about that specific program. Personalized updates increased repeat donations by 65%.
WhatsApp Business API helped engage corporate decision-makers. 8 new corporate partners joined through personalized outreach and impact reports.
One-time Ramadan donors converted to monthly sponsors at 14% rate when shown specific student profiles and progress updates.
Join DEWA Foundation and 100+ Pakistani organizations using WAB2C to engage donors and maximize impact.