WAB2C LogoWAB2C
Back to Case Studies
Ramadan 2025 Success StorySpecial Needs EducationRehabilitation Services

How DEWA Foundation Raised Rs 8 Crore in Ramadan 2025 - And Plans to Double It in 2026

DEWA Foundation, a leading special needs organization in Karachi, transformed their Ramadan 2025 fundraising using WAB2C's WhatsApp Business API - engaging 25,000+ donors for disability education, rehabilitation, and vocational training. Now they're gearing up to make Ramadan 2026 even bigger.

Rs 8Cr

Raised in 2025

25,000+

Donors Engaged

52%

Message Open Rate

920+

Students Supported

Coming Ramadan 2026

Something BIG is Coming!

DEWA Foundation aims to DOUBLE their collection in Ramadan 2026 - targeting Rs 16 Crore to support 1,500+ special needs students.

About DEWA Foundation

Type: Special Needs Education & Rehabilitation Trust
Location: Karachi, Pakistan (Multiple Campuses)
Focus Areas: Special Education, Rehabilitation, Vocational Training, Job Placement
Students: 920+ students with disabilities enrolled
Recognition: UN Assembly Award, Presidential Appreciation, Governor's Visit

DEWA's Programs

Learning & Disability School

Inclusive education for children with various disabilities

200+

School for Hearing Impaired

Specialized education with sign language instruction

150+

Intermediate & Degree College

Higher education for students with disabilities

300+

Holistic Rehabilitation Center

Physical and occupational therapy programs

100+

CIT & Vocational Institute

Job-ready skills training and placement

120+

SahulatKar Programme

Job placement in KFC, Bank Islami, Bank Al Baraka

50+

The Challenge (Before 2025)

DEWA Foundation provides education and rehabilitation for over 920 students with disabilities. Despite recognition from the President of Pakistan and UN Assembly, traditional fundraising methods were failing to reach the modern donor base needed to expand their programs.

Communication Barriers

  • *Disability awareness messages getting lost in email
  • *Student success stories not reaching potential donors
  • *Corporate partners hard to engage for CSR initiatives
  • *Job placement program updates not reaching supporters

Operational Challenges

  • *Multiple campuses with separate communication systems
  • *Parent updates requiring individual phone calls
  • *Therapy appointment reminders done manually
  • *Donation receipts delayed due to manual processing

Ramadan 2024 Performance (Before WAB2C):

  • Rs 2.8 Crore raised (below Rs 5Cr target)
  • Only 12% of donor base actively engaged
  • 3 corporate partners despite excellent placement track record

The WAB2C Strategy (Ramadan 2025)

DEWA Foundation implemented a comprehensive 4-phase Ramadan 2025 campaign strategy using WAB2C's WhatsApp Business API, focusing on emotional storytelling and tangible impact metrics:

1

Pre-Ramadan (2 weeks before)

  • Donor database segmentation by giving history and interest areas
  • Ramadan announcement broadcast to 25,000+ contacts
  • Student success stories shared to warm up audience
  • Corporate partnership outreach for matching gifts
2

First 10 Days (Mercy)

  • Daily therapy sponsorship appeals
  • Rehabilitation center virtual tours via WhatsApp
  • New donor welcome sequences with program information
  • Scholarship fund appeals for hearing-impaired students
3

Middle 10 Days (Forgiveness)

  • Zakat calculation assistance via chatbot
  • Vocational training sponsorship campaigns
  • Mobility aid fundraising (wheelchairs, hearing aids)
  • Corporate partnership announcements
4

Last 10 Days (Salvation)

  • Laylatul Qadr intensive appeals for disability support
  • Eid Joy package campaigns for special needs students
  • Final push for annual enrollment target
  • Thank you messages with student video messages

Key WAB2C Features Used

Donor Segmentation

Segmented 25,000+ donors by interest area (education, rehabilitation, vocational), giving history, and preferred communication frequency.

  • Education sponsors (hearing impaired, learning disabilities)
  • Rehabilitation supporters (therapy, mobility aids)
  • Corporate partners (CSR initiatives, job placement)

Broadcast Campaigns

Sent targeted campaigns with student success stories, therapy session sponsorships, and Eid Joy package appeals.

  • 52% average open rate (vs 15% email)
  • Video messages from students
  • Real-time impact updates with photos

Zakat & Sponsorship Chatbot

AI-powered chatbot to calculate Zakat, explain sponsorship options, and guide donors through the giving process.

  • Zakat calculator with nisab rates
  • Program-specific donation options
  • Student sponsorship matching

Automated Receipts & Updates

Instant donation confirmations with tax receipts, impact statements, and student progress updates.

  • Instant WhatsApp receipt delivery
  • Monthly impact reports to sponsors
  • Student milestone celebrations

Sample Message Templates (2025 Campaign)

pre Ramadan Messages

Ramadan Announcement

Assalam o Alaikum {{name}}! Ramadan 2025 begins in 7 days. This blessed month, help us empower special needs individuals: Education for 500+ students with disabilities Rehabilitation therapy for 200 children Vocational training for 150 youth Mobility aids for 100 individuals *Your Zakat can transform lives.* Donate now: dewa.org.pk/ramadan Questions? Reply to this message May Allah bless your generosity!

Impact Story Pre-Campaign

Meet Ahmed - Your Impact Story Assalam o Alaikum {{name}}! Last Ramadan, your donation helped Ahmed (age 12) with hearing impairment get: - Hearing aids worth Rs 80,000 - Speech therapy for 1 year - Admission in DEWA's inclusive school Today, he's communicating with his family for the first time! *This Ramadan, 200 more children need your support.* Sponsor a child: Rs 8,000/month One-time Zakat: Any amount Donate: dewa.org.pk/sponsor JazakAllah Khair!

during Ramadan Messages

Daily Rehabilitation Sponsorship

Day {{day}} of Ramadan Assalam o Alaikum {{name}}! *Today's Impact Goal:* 50 therapy sessions needed Rs 2,000 per session *Progress:* 32/50 sessions funded Help us reach 100% today! Fund therapy: dewa.org.pk/therapy Easy payment via JazzCash/Easypaisa *The best charity is that given to a relative who does not like you.* - Prophet Muhammad (PBUH) Reply THERAPY to donate now!

Laylatul Qadr Appeal

Laylatul Qadr - Night of Power Assalam o Alaikum {{name}}! Tonight could be Laylatul Qadr - when rewards are multiplied by 1,000 months! *Make your worship count:* Zakat donation: dewa.org.pk/zakat Sadaqah: dewa.org.pk/sadaqah Fidya/Kaffarah: dewa.org.pk/fidya *Current needs:* - 30 wheelchairs for mobility-impaired students - 50 hearing aids for deaf children - 100 scholarships for special education Don't miss this blessed night! Reply ZAKAT for instant donation link.

Eid Preparation Campaign

Eid Mubarak Preparation Assalam o Alaikum {{name}}! Eid is just 3 days away! Help our special needs students celebrate: *Eid Joy Package - Rs 3,500* - New clothes (adaptive wear) - Sensory-friendly gifts - Eid treats - Eidi cash *Goal:* 500 students *Funded:* 320 students *Still needed:* 180 packages *Give the gift of inclusion this Eid!* Donate: dewa.org.pk/eid-joy Reply EID to sponsor a student!

utility Messages

Donation Confirmation

Donation Received - JazakAllah Khair! Assalam o Alaikum {{name}}! Your donation has been received: *Donation Details:* - Amount: Rs {{amount}} - Type: {{donation_type}} - Reference: #{{reference_id}} - Date: {{date}} Tax receipt sent to: {{email}} *Your impact:* {{impact_statement}} Track your donation: dewa.org.pk/track/{{reference_id}} May Allah accept your generosity and multiply your rewards! Share with family: {{share_link}}

Monthly Donor Update

Your Monthly Impact Report Assalam o Alaikum {{name}}! Thank you for your continued support. Here's what your donations achieved this month: *{{month}} Impact:* - {{students}} students educated - {{therapy_sessions}} therapy sessions - {{vocational}} vocational trainees - {{mobility_aids}} mobility aids provided *Your contribution:* Rs {{total_donated}} *Lives transformed:* {{lives_impacted}} *Featured story:* {{story_link}} Thank you for being a DEWA Champion! Questions? Reply anytime.

engagement Messages

Volunteer Recruitment

Join Our Ramadan Volunteer Team! Assalam o Alaikum {{name}}! This Ramadan, be part of something special at DEWA Foundation: *Volunteer Opportunities:* - Teaching assistants (weekdays) - Arts & crafts with students (weekends) - Donor coordination (flexible) - Social media support (remote) - Sports day helpers (special events) *Benefits:* - Certificate of appreciation - Spiritual rewards - Work with amazing children - Make real impact Register: dewa.org.pk/volunteer Reply VOLUNTEER to learn more!

Corporate Partnership Appeal

Corporate Partnership Opportunity Assalam o Alaikum {{name}}! Partner with DEWA Foundation for CSR excellence: *Partnership Tiers:* - Platinum: Rs 50 Lakh+ (Name a classroom) - Gold: Rs 25 Lakh+ (Sponsor a program) - Silver: Rs 10 Lakh+ (Annual recognition) *Your company gets:* - Tax exemption certificate - Logo on our materials - Employee volunteering opportunities - Impact reports & site visits *Current partners:* KFC, Bank Islami, Bank Al Baraka, Tri-Pack Films Learn more: dewa.org.pk/corporate Reply PARTNER for a proposal!

Ramadan 2025 Results

Rs 8 Crore

Total Raised (185% of target)

52%

Message Open Rate

15%

Conversion Rate

Fundraising Metrics

  • Zakat DonationsRs 4.5 Crore
  • Sadaqah ContributionsRs 2.2 Crore
  • Corporate PartnershipsRs 1.3 Crore
  • New Donors Acquired3,200+
  • Monthly Sponsors Enrolled450+

Impact Delivered

  • Students Supported920+
  • Therapy Sessions Funded2,400+
  • Hearing Aids Provided85
  • Wheelchairs Distributed45
  • Eid Joy Packages500

ROI Analysis (2025)

WAB2C Investment

Rs 1.2 Lakh

Campaign Costs

Rs 80,000

Total Cost

Rs 2 Lakh

ROI

3,900%

"
WAB2C transformed how we connect with our donors. For the first time, supporters could see the direct impact of their Zakat - a hearing aid for a child, a wheelchair for a student, a scholarship for higher education. The personal connection through WhatsApp made donors feel like partners in our mission, not just contributors. We're now planning to double our impact in Ramadan 2026!
RL

Rizwan Ahmad Lodhi

CEO, DEWA Foundation

Coming Soon

Ramadan 2026: The Mission to Double

Building on the success of 2025, DEWA Foundation is preparing an even more ambitious campaign for Ramadan 2026 - with WAB2C powering their communication strategy.

Rs 16 Crore

Fundraising Target

Double the 2025 collection

50,000+

Donors to Engage

Expand donor base by 2x

1,500+

Students to Support

Increase enrollment capacity

15+

Corporate Partners

New CSR partnerships

What's Planned for 2026

Enhanced Campaign Features

  • AI-powered personalized donation suggestions
  • Real-time impact tracking dashboard for donors
  • Video testimonials from supported students
  • Corporate matching gift programs

Expanded Programs

  • New vocational training center inauguration
  • Expanded hearing impaired school capacity
  • Mobile rehabilitation units for remote areas
  • Job placement target: 100+ students in 2026

Key Takeaways for Special Needs Organizations

1

Visual Impact Stories Work

Videos and photos of students achieving milestones had 3x higher engagement than text-only appeals. Show the transformation donors make possible.

2

Segment by Program Interest

Donors who supported hearing aids wanted updates about that specific program. Personalized updates increased repeat donations by 65%.

3

Corporate CSR via WhatsApp

WhatsApp Business API helped engage corporate decision-makers. 8 new corporate partners joined through personalized outreach and impact reports.

4

Monthly Sponsorship Conversion

One-time Ramadan donors converted to monthly sponsors at 14% rate when shown specific student profiles and progress updates.

Ready to Transform Your Non-Profit's Fundraising?

Join DEWA Foundation and 100+ Pakistani organizations using WAB2C to engage donors and maximize impact.